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個人經驗,要將產品銷售到消費者手裡,是場精采的誘惑大賽。我們需絞盡腦汁讓東西看起來sexy.
文字的活生感,與圖像的誘惑力完全不可缺少,因為生命的激情來自於慾望、追逐、渴求、羨仰,而非真正擁有後的平靜滿足。就像冬季餐桌上一杯冒著白煙的熱可可,就像FHM裡若隱若現的春裝美女挑逗。挑逗來自本能,我們總是在「擁有」的前夕享受心跳不已的悸動,饑渴的眼神,掌心微微冒汗,無論對象是氣質美女,或閃亮的跑車,或酷炫的手機,還是閃著金光的出爐烤雞。
行銷總是視覺與聽覺,觸感與想像的色誘精隨。How to make my product sexy? We are hunters who are preparing for a beautiful, vital dance; and the price, is customers' heart, and of course their shining money.
Go and get them, dear predators! Enjoy your hunting!
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